SEC Storage were invited by Daler-Rowney to propose an intelligent solution that would solve their existing storage issues – optimising their operation and allowing for an estimated 10% growth in product volumes year-on-year.

Upon SEC’s initial meeting, it was understood that Daler-Rowney had outgrown their existing, Bracknell based storage facility, in turn leading to the creation of a number of logistical issues due to their operation being over capacity. These issues, combined with a reliance on a paper based picking and sortation system meant that a new operational solution was required.

The company was also looking to relocate their existing operation into a newly built, larger mixed-use facility in the nearby area, and as part of this relocation process additional products from Daler-Rowney’s other warehouses across the UK and Europe, including a 3PL location and another F.I.L.A warehouse were to be consolidated into this new facility in order to further reduce overheads.

In order to fully understand how SEC Storage could positively impact Daler-Rowney’s operation SEC looked to produce a full-scale model of each zone of the warehouse via a programmed simulation, complete with pickers, mechanical handling equipment and the overall warehouse layout. SEC also analysed the additional datasets that were provided by Daler-Rowney in order to run a full and accurate simulation of the picking environment, and the outputs that we believed were achievable in order to design the best possible solution for the company moving forward.